Moderation Policy
BrandedFacts will be designed so that moderation, corrections, and brand participation are visible, accountable, and evidence-based, not hidden or influenced by payment.
Moderation Principles
BrandedFacts is a community-driven fact validation platform. Facts are evaluated based on evidence, community consensus, and policy compliance - not commercial pressure or reputational concerns alone.
Moderation decisions follow the principles of:
- Transparency
- Evidence-based review
- Proportional response
- Public accountability
Fact Status Outcomes
Facts on BrandedFacts may fall into one of the following states:
- Community Verified - validated by community consensus
- Community Rejected - rejected by community consensus
- Under Evidence Review - temporarily paused for investigation
- Archived (Outdated) - previously accurate but no longer current
- Removed (Policy) - removed due to policy or legal violations (no longer publicly visible)
When a Fact May Be Removed
A fact may be removed (not merely rejected) only under the following circumstances:
Policy Violations
- Contains hate speech, harassment, or targeted abuse
- Promotes violence or illegal activity
- Discloses personal or confidential information
- Infringes copyright or intellectual property
- Is demonstrably false and defamatory (false statement presented as fact that harms reputation)
Legal Risk
- Is subject to a credible legal complaint, such as a defamation claim
- Is accompanied by a formal legal notice (e.g., cease-and-desist, takedown request)
- Poses material legal risk to the platform if left published
In such cases, the fact may be:
- Temporarily removed pending review
- Escalated to Legal Review
- Permanently removed if confirmed to violate law or policy
What Does NOT Justify Removal
The following do not justify removal on their own:
- A brand disputes the fact without evidence
- A fact damages reputation but is evidence-based
- A fact is Community Rejected
- Commercial pressure or paid requests
- Threats without legal substance
Community Rejection is not deletion. Rejected facts may remain visible for transparency unless policy or legal thresholds are met.
Brand-Initiated Requests
Brands may:
- Request an Evidence Review
- Submit documentation for Correction or Clarification
- Publish an Official Brand Statement
Brands may not:
- Pay to delete facts
- Override community outcomes
- Suppress audit history
Audit & Transparency
All major moderation actions - including removals, legal reviews, and corrections - are logged in the public audit history, except where prohibited by law.
Why transparency matters
Platforms lose trust when decisions are invisible. BrandedFacts takes the opposite approach: significant actions are logged, labeled, and open to scrutiny.
Transparency protects users, brands, moderators, and the platform itself.
How moderation works
- Facts can be flagged by users or brands with reasons and evidence
- Moderators review flags, evidence, and community signals
- Actions follow defined policy, not popularity or payment
- Outcomes include uphold, correction, archival, or escalation
What gets logged in the audit history
- Fact creation and edits
- Community voting milestones
- Reports and moderation decisions
- Brand claim approvals
- Paid evidence review requests
- Status changes (verified, corrected, archived, rejected)
What cannot be hidden or erased
- That a fact existed
- That a correction or review occurred
- That a brand submitted evidence or a statement
- That moderators took an action
Payment may fund review work. It never guarantees outcomes or removes history.
Example audit timeline (illustrative)
This is an example of how activity may appear on a fact page.
Fact submitted with evidence (user)
Community voting opened
Brand submitted official correction request
Moderator applied correction and updated fact status
Who can do what
- Users: submit facts, vote, report issues
- Brands: submit evidence, corrections, official statements
- Moderators: apply policy-based decisions
- BrandedFacts: maintain infrastructure and enforcement